To Be Frank: Denim. Done. Differently.

 

DENIM. DONE DIFFERENTLY.

Creatively sourced sustainable fabrics, unusual forward-thinking technology, putting people before profit and being 100% transparent with our supply chain. Our denim will never be made of anything less.

01 – THE FABRIC.

Our denim is made from cotton rescued from landfill that’s combined with organic cotton thread and woven together to create the fabric. 

02 – THE TRIMS.

The trims, pocket bags and sewing thread are spun and made in China, Hong Kong and Turkey.

03 – THE LABEL.

The faux leather labels are made in Hong Kong, using the waste from apple juice production.

04 – THE MAKING.

Everything is cut, organically printed, embroidered, sewn and assembled in Istanbul Turkey.

05 – THE PEOPLE.

Everyone, without exception, who works on our denim is paid the living wage.

06 – THE TECH.

We use Ozone Technology that requires a fraction of the water usually used to make the washed effect on denim jeans.

07 – THE DELIVERY.

Everything is checked and packed in Istanbul, Turkey. We use biodegradable poly bags, recycled cardboard boxes and are always trying our best to use low carbon footprint delivery options.