Why did we
develop the SSM?
In the midst of incredible greenwashing, we believe transparency and tangible impact are crucial to building consumer trust and enforcing the so necessary shift in why, how and what we produce, consume and dispose of.
This is why we dedicated the past quarter of the year to quantify and qualify the actual impact that Kool and Konscious brands achieve through leveraging on sourcing more input- and output- friendly textiles; producing with optimised cutting pattens; dyeing with innovative colouring technologies; packaging with plastic-free materials and producing on-demand, where possible.
CO2 and water
The status quo CO2 emissions and water usage & waste for textiles that would be commonly used by mass fashion to create the product at hand; The CO2 emissions and water usage & waste for the textile used to create the Kool and Konscious product at hand; The relative weight of the product at hand;
To derive the CO2 and water savings for each product we had to look at three key numbers
Once we derived those numbers through primary and secondary research, we were able to put together a dynamic formula that recognises the textile of the Kool and Konscious product and its relative weight. Next, it takes the respective CO2 emissions and water usage & waste per kilogram of the respective textile for the Kool and Konscious product and subtracts it from the CO2 emissions and water usage & waste per kilogram of the respective textile used by mass fashion. Finally, the difference is multiplied by the relative weight of the product to derive the product specific CO2 emissions and water usage & waste savings.
Status Quo vs.
CO2 emissions & water usage and waste
To define the values for CO2 emissions & water usage and waste, we looked towards peer-reviewed journals which have performed an extensive analysis with representative sample on the CO2 emissions and water usage & waste by all the conventional textiles that status quo fashion would most commonly resort to for production. To define the values for CO2 emissions & water usage and waste we have conducted primary research on the textiles and practices Kool and Konscious brands engage in including but not limited to:
Textiles: Using pre-waste textiles, such as deadstock textiles, recycled or up-cycled materials, superstar textiles that require lower CO2 emissions and water usage and waste during their life-cycle.
Dyeing: Using natural dyes derived from plants, vegetables and flowers Using chemical free-dyes or innovative dying technologies such as GiDelave to reduce the emote of CO2 emissions and water usage and waste
Production: Utilising pattern optimisation software to minimise the amount of textile waste, Sourcing and manufacturing locally to avoid CO2 emissions from textile transportation also, Using fully recycled and recyclable packaging tags and care labels
Quantifying the degree of circularity of each product - by assigning 1 point for each fulfilled criteria
We have opted for a qualitative circularity score, where we evaluate the two arguably collectively-exhaustive alternatives for achieving circularity.
The first being, for the product to circulate back to the value chain efficiently, while adding value and not taking more resources than if a non-circulated alternative were to be used. And the second - circulate back to nature, without harming it.
Back to the value chain efficiently
products made of pure and/or easily recyclable materials.
When it comes to evaluating the first type of circularity - circulating back to the value chain efficiently, while adding value and not taking more resources that if a non-circulated alternative, were to be used, we are looking at two further sub-factors:
- The ease of recyclability of the piece + 1 point
- The recyclability of the separate product components + 1 point
Now, it would not have been a problem if 85% of the clothing we throw away is not recycled, if they were able to go back to our environment without harming it. Unfortunately, 2/3 of mass fashion is made of polyester, which not only takes centuries to degrade, but releases thousands of toxic chemicals back into our soils. If not let to degrade, polyester waste is burned, releasing more CO2 emissions and chemicals back to our atmosphere.
We have looked into the potential of all Kool and Konscious products to circulate back to nature without harming it, which we could split into two key factors:
Natural potential of the textile to degrade without harming our environment + 1 point
The absence of treatment chemicals that would potentially harm our environment + 1 point
Get the full Methodology
Write to us at firstname.lastname@example.org if you want to receive the full Impakt Score Methodology