Kool and Konscious exists with the purpose to gradually evolve in the most planet-friendly fashion shopping platform. Understanding the massive environmental and moral footprint fashion has on the planet is what motivated us. Knowing the myriad of opportunities to mitigate the negative impact is what drives us. So here are the steps we are taking to make sure each order does some good to the planet where it needs it most.
THE KOOL KORALS CAMPAIGN
Fashion is one of the biggest contributor to the massive amounts of green house gasses warming our oceans, which to day has led to more than 50% of the coral reefs globally to bleach and die.
Coral reefs take only 1% of the marine areas, yet are home to more than 25% of the fish in our oceans. Losing them would mean losing a quarter of the marine life almost immediately
To further mitigate the negative environmental impact of the fashion industry on coral bleaching, KK has launched the Kool Korals campaign. From August'19 to December'19 through the campaign we donated to the Nature Conservancy foundation for every new sign up and purchase on the platform. In just 5 months together with you we were able to preserve 2,300 square meters of the Bahamas coral reef. Thank you for the support. #bettertogether
We connect the dots to build the fashion industry of tomorrow as much literally , as we do visionary. Going beyond a plain-vanilla marketplace, our team is proactively building an eKKosystem to promote the transition towards full circularity of the fashion industry from the production through the consumption to the disposal.
We look for conscious value chain players, such as suppliers of renewable-textiles, eco-dyes, plastic-free packaging, carbon-neutral logistics, on-demand production technologies and more. KK acts as an aggregator for our brands to source sustainable and ethical materials at scale and achieve better efficiencies, ultimately resulting in better offering for the end customer.
The KKollective - the group of all of the planet-loving brands we work with. At KK we invest time and resources to find, understand and approch the brand we believe truly cary sustainable and ethical design at heart, so that we can incubate them and help them bloom into game-changing entities at scale. Transparency between KK and the brands is just as important as being transparent with our customers, so we have laid out our brand sourcing process, inclusive of the evaluation we follow to ensure what you shop at KK is truly not only cool, but also conscious.
Currently, the fashion industry is far from being sustainable. It is using up virgin resources and often mistreating the people involve din the value chain in ways that will deplete future generations of the resources they need, impacting future profitability and business opportunities.
So, what does SUSTAINABILITY mean for us?
Sustainability means great design. It is based on a deep understanding that all things are interconnected in this world. Sustainability provides the ability to design and produce indefinitely. This requires that the design, development, production and use of fashion products meet today’s needs, without preventing them from being met by future generations.
At this point of time, even the pioneers in sustainable fashion and production are not 100% sustainable. However, all of them are making a constant effort to improve their transparency, reusability of materials, product afterlife and production management with the ultimate goal to bring their negative environmental and moral footprint to a minimum.
Why is this important?
Each year over 20 billion tonnes of apparel, a significant percentage worn just once or brand new, are disposed, destined to reside at landfills. Within less than two decades from now the pile of wasted clothing will amount to the full hight of Mount Everest.
Certain materials such as cotton are consuming an extreme amount of resources. The production of a single cotton t-shirt requires 2,700l of water. Other materials are harming to nature. For example, producing a kilogram of polyester results in 5kg of carbon dioxide emissions. Going further, polyester textiles release around 700 thousand micro plastic fibres while being washed. This residue ends up in the oceans through our sewage systems. Recently micro plastics have been discovered everywhere from within deep sea creatures to as being part of the snow in the arctics.
So here we are standing at a tipping point where we either make an effort to change an industry that is the second largest polluter of our Planet. Or we decide to do what we know, keep the habits we have and enjoy the life as is. Not caring for what is to come. This is a personal choice we are here to make. The personal choice which has the power to make waves.
How do we define our sustainability PILLARS?
We are firm believers in keeping things simple. The change at hand is complex enough. For it to happen, we have selected our 4 core pillars:
Circularity relates to the continuous nature of the materials and practices that go into producing a product. We aim to find products produced in the least harmful way, use resources-friendly materials, implement recycled and up cycled garments, introduce low-waste production practices and/or have afterlife management that gives the material a new life of brings it buck to nature in a harm-free manner.
Transparency allows for the consumer to have a better view over the supply chain. To know where the materials come from, how they were produced and harvested, what is the environmental footprint of each material as well as what happens with clothes after they have been used.
01/03 ETHICAL PRACTICES
Ethical practices relate to who and under what condition has the item been produced. We want to make sure we foster producers who respect and treat right all people involved in making the product we buy. We want to make sure we empower and dignify people through each item we sell.
01/04 THOUGHTFUL DESIGN
Design is at the heart of every change. It can bring a great value from simply optimising the cut and sparing waste, to demanding less materials or allowing for products to have a circular afterlife.
However, design is not only functional. It is also emotional. Great design will give pleasure to our eyes, it will make us proud to know we are not only doing good, but we are allowed to also feel good. We do not select function over form. We want them both, as body and soul are better together.