We pledge to create versatile, comfortable and functional pieces with a reduced environmental cost of production.
Designing, we’re thinking about what we would like to wear to be comfortable, empower, sweeten or just celebrate life and our selfs.
We locally source the most beautiful and sustainable fabrics to slowly bring to life this ideas.
Most of our collections are designed with 12 months ahead, but we can quickly manufacture made to measure special pieces just for you.
We believe that versatility is the main characteristic of our pieces, therefore we source fabrics and develop pieces that you can wear from the morning caffe, to that important thing you’re attending in the evening.
Fabric selection is the most important step in our creation. To bring to life dreams, we source the most beautiful and sustainable fabrics possible.
Fibres origin impacts the way we clean, wear and maintain garments. At Gnana, the most important criteria of selection is the potential of recycling the fabrics one day. Therefore, we work only with natural, cruelty free materials, 60% coming from dead stock, while 40% are locally woven by our supplier in a small factory right outside Bucharest, Romania.
All Natural fibres
Plant or cellulose based materials that are organic or totally renewable
Not so innovative, but checking most sustainable criteria, dead stock fabrics are used for more than half of our garments.
Deadstock fabrics are the left over fabrics of over ordered quantities from other fashion houses. Usually, brands would hold on to their excess fabrics for a few seasons and then send them to the landfills. Before that happens, many of these fabrics areive in warehouses to be found and used again. Because the quantities we find are not big every time, we will have super limited editions on some of our products. This is a win/win situation, we get to be friendly with the Planet and you have a limited edition piece.
We’re cruelty free here
We don’t use any materials of animal provenience being it fur, swede or leather. Fur needs to stay on animals, not on humans!
Never Poly or E textiles
With more than 50 billion plastic bottles in the Oceans under the form of micro fibres, these fabrics don’t meet any sustainable criteria.
At Gnana, we don’t use any polyesters, micro fibre or nylon.
Fabrics we love
Linen is one of the best fabrics out there for ages! It is made from flax that uses basically no water or pesticides to grow and emits only
1/4 of the carbon per pound of cotton fibre.
Most of out Linen is up-cycled or locally produced in Ilfov, Romania using revolutionary technique Air Soft Technology.
A fabric with a fluid texture, which falls marvelously, strong, breezy, anti-bacterial and so good with your skin.
Modal is a manmade wood based fibre. Modal is processed from sustainably managed beechwood forests in Europe.
Trees require no fertilisers and plus, fibre yield of beechwood trees is 2 times higher than the Cotton plants.
Super sustainable, strong and extremely durable fibre, similar to Flax, but less elastic and way less pretentious than it’s cousin, the Cotton. It’s exceptionally long fibres don’t need any pesticide to grow.
We’re supplying our hemp from the northern part of Transylvania.
Viscose or aka Rayon is another natural man-made botanic fibre coming from regenerable trees such as eucalyptus, beech and pine, as well as plants such as bamboo, soy and sugar cane
As a natural fibre, Viscose is not toxic or polluting, but we supply our Viscose from dead stock, avoiding this way use new cellulose fibres coming from endangered or ancient forests or use of chemicals like Carbon disulphide.
Cotton is a seed fibre, the most popular in world, being used in more more than 40% of textiles around the world.
That means a lot, like 45 million tones a year using around 200 billion cubic meters of water.
We know, Cotton is not an eco friendly fibre, nor a socially sustainable one, but it’s short fibres are soft, absorbent, breathable and it is a totally recyclable textile.
This is why all our Cottons are up-cycled and recycled from dead stocks or antique markets.
Locally woven textiles
We are dedicating a lot of time to sustaining our community so we try to keep as much as we can a local production and supply chain.
Few years ago we met DeFlorian, our local supplier for non evil and totally natural fabrics dyed only in ecological pigments and fell in love.
Since then, you can find their textiles in 40% of our clothes.
With special care for a transparent manufacture process, use of design and high quality eco-friendly natural fabrics, each one of our product is not only fair and sustainable but also tells our passionate story. Furthermore, we only work with small ateliers, crafters and local suppliers ,limiting the carbon print on operations.
We collaborate with artisans from the beautiful countryside of Romania for our embroideries, prints and hand pleating. Embroidery is timeless and represents an important part of Romanian traditional culture, a symbol of the daily life. Made entirely in eco-friendly threads, our handmade embroideries are carring a real message about their wearer.
The concentration of expression, the elegancy and the chromatic subtlety, aligns the embroidery with painting and miniature, some of the major arts.
Floriana, founder and creative director at Gnana Studio and Roxana
Dorina & Mihai
The Cutting Masters