THE BIGGEST POLLUTER IN THE WORLD IS THE OIL INDUSTRY.

THE SECOND? FASHION!

Annually the fashion industry contributes to 20% of global water wastage, half a trillion of dyed water, tonnes of micro-plastics in the ocean and 21B tonnes of textiles sent to landfills.

We love fashion, but trust numbers.
See why Sustainable Fashions should be part of the equation.

THIRSTY COTTON

A single cotton t-shirt takes 2,700 litres of water to produce - the same amount you would drink in 2.5 years if you were very thirsty! According to the Danish Fashion Institute, these shocking statistics make the fashion industry the second largest user of water in the world - while creating 20% of industrial water waste.

CLOTHES TO DYE FOR

More than half a trillion gallons of fresh water are used to dye textiles each year. The dye waste water is discharged into nearby rivers, often untreated, where it reaches the sea and eventually spreads around the globe. According to Yale Environment 360, China discharges roughly 40% of these chemicals.

FINDING POLY

Tiny pieces of plastic, mainly polyester, are now found in close to 50% of deep sea creatures. While it is not possible to determine its origin, polyester is used widely in clothing and it is considered it reaches the sea in waste water from washing machines.

MOUNTAINS...MADE OF CLOTHES

The average American throws away 68 pounds of clothes per year, 85% of which are sent to overflowing landfills all around the world. That amounts to an estimated 21 billion tonnes of textiles per year that are neither recycled, nor disposed of in a sustainable way

OUR COMMITMENT

 
Change starts with information. At Kool And Konscious we are committed to make sustainability an easy and preferred choice.

We have gathered the Planet's largest collective of brands that have sustainable and ethical production at heart. Each product on our carefully curated platform is selected with care for nature. Sustainably produced items use 75% less resources, generate 95% less wastewater and apply 50% less chemicals.

With our seamless and beautiful fully sustainable online platform, we aim to make conscious shopping an informed, convenient and easy choice. We believe sustainable fashion is not an alternative. It is the only way forward.