Unless you just landed from another planet, the chances are you are aware our World is in dire need of help. The fashion industry is the second biggest polluter of the environment, using vast amounts of natural resources, emitting huge volumes of CO2 and creating mountains of waste.
Thanks to fast fashion we have become reckless in the way we consume and think about fashion.
A single t-shirt requires 2700L of water to be produced. That is the amount of water you would drink in 3.5 years if you were very thirsty.
In the same time sustainable fashion products are made with 75% less resources and produce up to 95% less wastewater. A sustainable pair of jeans for example would emit only 4kg of CO2, compared to 32kg for regular pair.
Luckily for us there are more and more sustainable fashion brands on the market. Frontrunners such as The Reformation, Pangaia and the luxury brand Stella McCartney are showing us we can have beautifully created, high quality items produced with care for the Planet.
But what if we simply do not want to spend $900 on a dress or $150 on a sweatshirt?
Well here are 5 easy ways to go about it:
1. Shop second-hand
As hesitant as you may be, thrift shops offer great deals. You can find few second-hand shops online depending on your geography. Europe’s Vinted is a peer-to-peer platform allowing people to sell and buy used clothes directly.
2. Get it fixed
For all those favourite bags and shoes we have in our closet, but never wear and never throw away, an old-school but working solution is to get them fixed. London’s The Restory offers to fix everything from a Chanel bag to your favourite Veja sneakers.
3. Create a capsule wardrobe
Buy high quality simple pieces that you can mix&match. Contrary to the expectation, less things in your closet will make you happier. You can find a great selection of Sustainable Basics online. And what is more — you can always combine them with the right set of recycled jewellery.
4. Find your sustainable fashion brands
There is a variety of sustainable fashion brands ranging in price points, quality and sustainability metrics. If you simply do not have the time to research the internet, and you want to be certain what you buy is truly made with care for the Planet, you can always count on Kool And Konscious, a global marketplace for sustainable fashion.
5. Rent or borrow
Occasion wear is so tricky — it costs a crazy amount, it is rarely sustainably produced and you only wear it once. With US based Rent The Runway, and other similar services across the Globe, you can now rent designer pieces for an occasion and return them for others to use. Or you can always borrow from a friend.